How Crafting Orders work in Midnight (what you must understand first)

Before you can get more customers, you need to understand what customers experience—because your job is to make that experience painless.

Crafting Orders are essentially a protected system for requesting items that may be hard to buy directly, may be bind-on-pickup, may require special reagents, or may be easier and safer to order than to trade normally. In modern WoW, orders commonly include:

• crafted gear and upgrades (when available)
• profession tools and accessories
• enchants and profession-based enhancements (depending on current systems)
• housing décor items that players can’t easily craft themselves
• specialized items that require a crafter’s recipe, skill, specialization, and often concentration

Customers typically choose between:

• Public Orders (any crafter can fulfill; fast, but less control)
• Personal Orders (sent to a specific crafter; best control and most reliable outcomes)
• Guild Orders (restricted to guild; great if you want a guild crafting ecosystem)

Midnight adds a major new customer category: housing décor buyers. These buyers behave differently than gear buyers. Gear buyers want “best quality, now.” Décor buyers want “the look I want, and maybe a whole set.” That is huge for repeat business—if you present your décor offer correctly.

The #1 reason you aren’t getting customers: friction, not competition

Most crafters assume the problem is “too many other crafters.” Usually, the problem is that customers run into friction and quit.

Common friction points customers see:

• “I don’t know what you can craft.”
• “I don’t know what quality you can guarantee.”
• “I don’t know what materials I need.”
• “I don’t know what your commission is or what’s fair.”
• “I messaged you and got no reply.”
• “I’m scared I’ll waste expensive materials and get a bad result.”
• “I placed a public order and got a random quality.”
• “For décor, I can’t even find the item in the interface.”

Your job is to remove these barriers with a clear offer, fast communication, and simple, repeatable policies.

Pick a niche first (the fastest way to become “the” crafter people remember)

If you try to be “a crafter for everything,” you’ll look like everyone else. When you pick a niche, you become memorable—and you can charge more because you’re known for a specific outcome.

Strong niches in Midnight tend to fall into four buckets:

1. High-urgency power items
2. These customers want speed and certainty. Examples include top-end enchants, key consumables, and gear upgrades when they matter. Your advantage here is reliability and instant response.
3. High-frequency repeat needs
4. This is where steady commissions come from: items players buy over and over. You become a “weekly regular” crafter for people.
5. High-margin specialist crafts
6. These are the crafts where skill, specialization, and tool setup actually create a meaningful advantage. Customers pay for your capability.
7. Housing décor catalog
8. This is the Midnight gold mine for customer count. Décor buyers don’t buy once—they buy multiple pieces, themed sets, and duplicates.

The best niche is the one you can support consistently. Consistency is what builds reputation.

Build your “menu” of services (so customers can say yes instantly)

Customers love clarity. The easiest way to get more orders is to create a short menu of what you offer.

Your menu should include:

• What you craft (2–6 categories max, not 20)
• What quality you can guarantee (and what it depends on)
• What you need from the customer (materials, special reagents, or “I can provide some mats for extra”)
• Your pricing style (simple tiers)
• Your typical turnaround time (fast windows)

Example menu structure (adapt it to your profession):

• “Top-tier enchants: fast turnaround, you bring mats, I guarantee max possible quality with my build.”
• “Housing décor: I craft themed sets (Blood Elf / Amani / Earthen vibe), I’ll help you find item names, bulk discount for 5+ items.”
• “Profession tools: I craft X tools, can recraft to improve if needed.”

This menu is not “marketing fluff.” It’s friction removal.

Quality guarantees: the single best way to win customers without undercutting

In Midnight, customers are more anxious about quality—especially because public ordering often doesn’t feel controlled enough for expensive crafts. The best competitive advantage is a clear quality guarantee.

A quality guarantee has three parts:

1. What you can guarantee (example: “best possible with your mats,” or “minimum quality X with specific mats”)
2. What inputs it depends on (material tiers, optional reagents, and whether concentration is needed)
3. How you handle recrafts (what’s included, what costs extra)

You don’t need to promise perfection in every scenario. You need to promise honesty and a clear path to the desired result.

Practical guarantee styles that work:

• “Best possible with your mats” guarantee: You’ll craft the highest quality your character can produce using the materials provided.
• “Target quality with checklist” guarantee: If the customer brings specific material tiers and optional reagent choices, you guarantee a minimum quality outcome.
• “Concentration-assisted guarantee”: You guarantee the target quality if concentration is used (and you define how you price that).

The more expensive the craft, the more customers value the guarantee.

Your crafting build is your product (specialization and tools are not optional)

A lot of crafters talk like their “service” is just being online. In Midnight, your service is your build:

• specialization choices
• profession tools/accessories
• relevant profession stats (the ones that matter for your niche)
• how you use concentration
• what rare/renown recipes you’ve unlocked

If you want more customers, invest like a business: build for one lane first, then expand.

A simple build roadmap:

• Phase 1: Be reliable at one category (hit consistent quality outcomes)
• Phase 2: Add a second category that shares your strengths (same stats, similar materials)
• Phase 3: Expand your catalog only after you can deliver fast

Speed comes from mastery. Mastery comes from specialization. Specialization wins customers because customers want certainty.

Pricing that works: stop guessing and use simple tiers

The fastest way to scare away customers is making pricing feel like a negotiation every single time. You need a pricing framework.

A simple tier model:

• Basic: customer provides all mats, standard tip/commission, you craft once
• Standard: you help optimize materials/optional reagents, you craft + one recraft attempt (if applicable)
• Premium: you guarantee the best achievable result using concentration and/or extra recrafting, with higher commission

Why tiers work:

• customers can choose what they want
• you avoid awkward “uhh… maybe 10k?” moments
• you can charge for your real value (planning + guarantee), not just clicking a button

Pricing also changes by category:

• Décor: bundle pricing wins (discount for sets)
• High-end gear: guarantee pricing wins (certainty is the product)
• Consumables: speed pricing wins (fast turnaround for raid night)
• Tools/accessories: clarity pricing wins (people don’t understand them; you do)

Commissions: what customers consider “fair” in Midnight

A “fair” commission is not one number. It’s a feeling based on three things:

• risk (expensive mats, rare reagents)
• expertise (rare recipe + specialized build)
• speed (how quickly you respond and deliver)

If you’re cheap but slow and unclear, you feel expensive.

If you’re priced confidently but you’re fast and reliable, you feel worth it.

A practical approach that wins:

• give the customer two options: “standard” and “premium”
• explain the difference in one sentence
• never guilt customers; make it feel easy

Customers don’t mind paying. They mind feeling uncertain.

Turnaround time: being responsive is a bigger advantage than being the best crafter

Many orders are won by the first competent crafter who answers.

Your response rule:

• If you want more customers, reply quickly even if you’re busy.
• A short message beats silence: “Yep, I can do that—send item name + your mats list, and I’ll tell you the best path.”

If you craft during set windows (for example: 7–10 p.m.), say so. Predictability builds trust.

The “fast crafter” brand is powerful because it’s rare.

Public vs Personal Orders: why personal orders are your real customer engine

Public orders are useful, but personal orders build a business.

Why personal orders win for you:

• customers can choose you (and your build)
• you can coordinate for quality and materials
• you can upsell responsibly (recrafting, concentration, bundles)
• you avoid the race-to-the-bottom feel of public orders

Why customers like personal orders:

• less anxiety about random results
• easier to ask questions
• they feel taken care of

Your goal isn’t “do more public orders.” Your goal is “convert interested buyers into personal orders.”

How to convert public-order shoppers into personal-order customers

This is the simplest conversion strategy that works in any expansion:

1. Use public orders as visibility
2. Even if the commission is small, completing some public orders puts your name out there (especially if your product is a common request).
3. Create a clear chat line
4. After you fulfill a public order (or when you see considered interest), use a clean, non-spammy line:

• “If you want guaranteed quality or recraft support, I take personal orders—just whisper item name.”

1. Offer friction removal, not discounts
2. The conversion isn’t about being cheaper. It’s about being easier:

• “I’ll tell you exactly what mats to buy to hit your target.”
• “I’ll craft it immediately when you’re ready.”
• “I’ll handle recrafts cleanly.”

That is what customers really want.

Housing décor orders: how to become a top crafter in the biggest new market

Midnight housing décor is the easiest place to get more customers because it creates a brand-new buyer segment: decorators, collectors, roleplayers, and casual players who don’t care about raids but love building spaces.

To win this market, you need to understand two key realities:

• Décor is grouped in broad crafting-order categories, so customers often struggle to find what they want unless they know the exact item name.
• Many décor crafts require lumber, and lumber can be expansion-specific depending on the décor recipe’s origin (for example, a recipe tied to an older expansion may require that era’s lumber type).

That means your value isn’t just “I can craft décor.” Your value is:

• you help customers find the item in the order interface
• you help them understand lumber and materials
• you sell décor as sets and room themes

How to build a décor catalog customers actually buy

Pick 2–3 themes and lean into them. Examples of theme logic:

• “Blood Elf / Silvermoon-style elegant décor”
• “Amani / Zul’Aman tribal décor”
• “Earthen / Dornogal stone-and-crystal décor”
• “Goblin / industrial workshop décor”
• “Cozy inn / library / potion lab décor”

Now create a “set mindset” so you sell more per customer:

• lighting set (3–6 items)
• seating set (2–4 items)
• wall décor set (2–5 items)
• centerpiece set (1–2 items)
• outdoor sign/banner set (2–5 items)

Décor customers love bundles because bundles reduce decision fatigue.

The lumber advantage (and how to use it to win customers)

Lumber is a silent barrier for décor buyers. If you understand lumber and communicate it calmly, you become the go-to.

Practical ways to use lumber knowledge for more customers:

• Tell customers upfront whether the craft needs lumber and whether it’s likely expansion-specific for that décor type.
• Offer two options: “You farm the lumber” or “I can provide lumber if you cover cost + small handling fee.”
• Keep a small lumber stash for your most common décor line if you craft décor regularly.

When you remove lumber confusion, customers stick with you.

Recipe access and renown: become “first-to-offer” on high-demand crafts

In Midnight, a lot of crafting power comes from unlocking recipes via progression systems and vendors. When you’re among the first few crafters on a realm to offer a desirable craft, you don’t need to advertise much—players find you.

How to become first-to-offer:

• focus progression on your niche recipes first
• invest your artisan currency (Artisan’s Moxie in Midnight) into recipes that produce customer demand, not “cool someday” recipes
• prioritize recipes tied to popular content loops (raids, Mythic+, PvP, and housing)

A simple rule: the best recipe is the one that creates repeat customers.

Patron orders: use them as training and as business fuel

NPC patron orders are not just “chores.” They’re a system that can accelerate your profession growth and help you become customer-ready faster.

How patron orders help your business:

• they push you toward missing recipes and quality breakpoints
• they reward progression that makes you more competitive
• they reveal what item types the system expects crafters to produce (useful market signal)

The smart approach:

• complete patron orders that give strong progression rewards without draining expensive materials
• skip patron orders that cost too much for too little benefit
• treat patron orders as “investment crafts” that improve your customer service later

This is how you build a craft business without being stuck “under-skilled” for weeks.

Your weekly routine to get more customers (and avoid burnout)

A crafter who is always online but always disorganized loses to a crafter who is online less but is always ready.

Use this weekly routine:

• Reset day: craft and post anything with immediate demand; update your chat menu and availability windows
• Two prime-time evenings: be actively available for personal orders for 60–120 minutes
• One décor session: restock your décor bestsellers; post themed sets together
• One materials session: farm or buy materials for your niche so you don’t scramble during customer conversations
• One maintenance session: recrafts, tool upgrades, recipe purchases, specialization planning

This routine turns crafting into a predictable system rather than random stress.

Customer scripts that convert (copy-paste style, not spammy)

Your goal is to be clear and calm. Here are scripts that work without annoying people.

General service line:

• “I can craft [CATEGORY]. Tell me the item name + what quality you want, and I’ll tell you the cheapest mats to hit it.”

Quality-confidence line:

• “If you bring [HIGH QUALITY] mats, I can guarantee the best achievable result; if you want a hard guarantee, we can use concentration.”

Décor helper line:

• “For housing décor orders, tell me the item name and I’ll help you find it in the order category + confirm lumber/mats.”

Bundle line (for décor):

• “If you’re decorating a room, I can do themed bundles (lighting + walls + centerpiece). Bulk discount for 5+ items.”

Recraft policy line:

• “I’ll do the first craft and we can recraft if needed. If we use concentration, I’ll tell you before we commit.”

The best scripts don’t pressure. They reduce friction.

How to build reputation fast (without being “that spam crafter”)

Reputation is the most powerful marketing in WoW because it spreads without effort.

Ways to build it:

• be polite, fast, and clear
• don’t “surprise charge” people—always state the plan first
• if someone is new, explain materials simply instead of shaming them
• if a customer is unhappy, offer a reasonable fix (within your policy)
• keep your word on turnaround time
• avoid drama in chat; drama kills trust

A crafter who feels safe wins customers even at higher prices.

Mistakes that kill your customer growth (and the easy fixes)

Mistake: you advertise “I craft everything”

Fix: advertise 2–6 categories, clearly, with a quality statement.

Mistake: you negotiate every price

Fix: use pricing tiers and simple policies.

Mistake: you reply late

Fix: reply quickly with a short “Yes + what I need from you” message.

Mistake: you blame customers for not knowing mats

Fix: your job is to be the expert; make it easy.

Mistake: you chase only public orders

Fix: use public orders for visibility, but build personal-order relationships.

Mistake: you ignore housing décor

Fix: if you want more customers, décor is one of the best customer-volume markets in Midnight.

BoostRoom: the shortcut to being “customer-ready” as a crafter

A lot of crafters struggle with the same hidden problem: they’re trying to build a crafting business while also juggling gearing, endgame progression, and weekly systems. When your character is undergeared or your schedule is chaotic, you miss prime-time orders, you delay replies, and you don’t have the energy to manage your profession lane.

BoostRoom helps you protect your time so your crafting business grows instead of stalling:

• Faster endgame readiness means you can farm materials more efficiently and keep up with demand windows.
• Structured progression support frees time for recipe hunting, specialization planning, and building a décor catalog.
• Coaching-style guidance can help you set a weekly routine that balances goldmaking, crafting orders, and endgame goals without burnout.

If your goal is “more customers and more gold,” time is the resource that matters most. BoostRoom is built to give you more of it—so your professions can actually shine.

FAQ

What’s the fastest way to get more crafting order customers in Midnight?

Pick a niche, offer clear quality guarantees, reply fast, and funnel customers into personal orders where you can control quality and materials.

Should I focus on public orders or personal orders?

Personal orders. Public orders can give visibility, but personal orders build repeat customers and let you guarantee outcomes.

How do I avoid competing only on price?

Compete on certainty: quality guarantees, fast turnaround, clear materials guidance, and clean recraft policies.

Why is housing décor such a big opportunity?

Décor buyers purchase multiple items, themed sets, and duplicates. If you build a catalog and bundle pricing, one customer can become many orders.

How do I help customers who can’t find a décor item in the order interface?

Ask for the exact item name, then guide them through the housing décor category path and confirm lumber/material needs.

Is it worth investing Artisan’s Moxie early?

Yes—if you invest into recipes and tools that support your niche and bring customer demand. Random recipe collecting is slower and less profitable.

How do I set commissions without awkward negotiations?

Use tiered pricing (basic/standard/premium). Customers choose, and you stay consistent.

What’s the best way to build trust quickly?

Be transparent about materials and outcomes, reply fast, and deliver exactly what you promise.

How do recrafts help me win customers?

They reduce customer anxiety. A clear recraft plan makes expensive crafts feel safe, which increases conversions.

Can patron orders help my customer business?

Yes. They accelerate profession growth and push you toward quality breakpoints—making you more capable for real customers.

How can BoostRoom help a crafter specifically?

By saving time on progression and helping you stay consistent—so you can be available for prime-time orders, build your catalog, and grow repeat clients.